Job Description
<p>SEO Manager – Gaming Industry</p><p>Are you passionate about gaming and driven to elevate online visibility through smart, data-driven SEO?</p><p>We're looking for a strategic and hands-on SEO Manager to lead the organic growth of our gaming platforms. This role is central to increasing our search engine presence, driving high-quality traffic, and converting engaged players across our digital properties.</p><p>You'll take ownership of our SEO strategy and execution, from technical audits to content optimization to competitive analysis. If you thrive in a fast-paced environment and understand the nuances of gaming audiences, this is your chance to shape our search strategy at scale.</p><p>What You'll Do</p><ul><li>Own and implement end-to-end SEO strategies to drive growth in rankings, traffic, and conversions across multiple gaming properties.</li><li>Collaborate with writers, designers, developers, and marketing stakeholders to embed SEO best practices into content, UX, and site architecture.</li><li>Conduct in-depth keyword research, content mapping, and competitive analysis to inform page builds, blog strategy, and product visibility.</li><li>Lead technical SEO audits, focusing on site speed, crawlability, indexing, mobile optimization, structured data, and internal linking.</li><li>Optimize on-page elements such as meta tags, headings, URLs, image alt text, and schema markup.</li><li>Analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs to track KPIs and uncover growth opportunities.</li><li>Stay ahead of algorithm updates and industry shifts-constantly iterating on strategy to maintain top SERP positions.</li><li>Report on SEO performance regularly with actionable insights and clear recommendations for continuous improvement.</li><li>Support backlink strategies through coordination with outreach specialists and content teams to build authority across domains.</li><li>Who You Are</li><li>3–5+ years of hands-on SEO experience, ideally within a digital-first or gaming-focused company.</li><li>Deep understanding of SEO fundamentals (technical, on-page, off-page) and proven success in growing organic traffic at scale.</li><li>Strong command of SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, SurferSEO, etc.</li><li>Proficient in CMS platforms like WordPress; working knowledge of HTML, CSS, and page speed optimization.</li><li>Analytical thinker with the ability to translate data into growth opportunities and actionable next steps.</li><li>Familiar with content frameworks and able to brief or edit writers with SEO impact in mind.</li><li>Excellent project management and communication skills, with a collaborative mindset.</li><li>Passionate about gaming and informed about the latest trends, titles, communities, and audience behaviors.</li></ul><p>Bonus Points For</p><ul><li>Experience in gaming, iGaming, or betting verticals, particularly in U.S. or highly competitive markets.</li><li>Exposure to large-scale websites (100k+ pages) and advanced SEO scaling techniques.</li><li>Familiarity with black-hat SEO history, grey-hat tactics, and how to ethically outperform in competitive niches.</li><li>Google Analytics Certification or equivalent.</li><li>Agency background or experience juggling multiple SEO campaigns across different brands or markets.</li></ul><p>Why Apply?</p><p>Our client is a rapidly growing digital entertainment company shaping the future of gaming experiences. Their culture is collaborative, fast-moving, and built for innovators who want real impact. You'll work alongside industry veterans, content creators, developers, and marketers to bring engaging experiences to millions of players.</p><p>Ready to take our search presence to the next level?</p><p>Apply now and help us dominate the SERPs in gaming.</p>
