Senior Marketing Manager - Private Custom Travel

Job Description

<p><h3>Overview</h3><p>TCS World Travel has hosted guests on adventures of a lifetime for over 30 years. We have developed and operated over 300 expeditions to more than 200 destinations. Our all-inclusive journeys deliver unparalleled and meaningful experiences in unique destinations around the globe. TCS operates luxury jet tours under its own brand as well as for strategic partners, including Four Seasons as well as custom, bespoke travel experiences. Our expertise has led us to be the most-awarded jet expedition company in the world, winning accolades over multiple years in the Travel + Leisure World’s Best Awards, AFAR Travelers’ Choice Awards, Conde Nast Traveller Readers’ Choice Awards and Departures Legend Awards among others.</p><p>We are looking to hire a <b>Senior Marketing Manager - Private Custom Travel</b> to join our team. Reporting to the VP of Marketing, you’ll oversee and drive marketing efforts tailored to our high-net-worth guests. This role involves developing the multi-year marketing strategy, defining and understanding the PCT target guest, developing and executing strategic, multi-channel marketing campaigns, managing budgets, tracking performance, and collaborating with cross-functional partners to drive business growth and ensure brand consistency.</p><h3>Base pay range</h3><p>$115,000.00/yr - $125,000.00/yr</p><h3>What we’ll offer</h3><ul><li>Remote working environment</li><li>Competitive salary ($115,000 - $125,000 CAD + bonus eligibility)</li><li>Career development and advancement opportunities</li><li>Healthcare benefits</li></ul><h3>What you’ll do</h3><ul><li>Lead the strategic marketing planning for private custom travel, including market analysis, campaign development, and performance tracking to drive growth and customer happiness.</li><li>Develop and implement multi-channel marketing plans aligned with annual business goals to drive demand for tailored travel itineraries.</li><li>Collaborate with internal Marketing, Sales, and product teams, as well as external vendors and agencies to ensure campaigns align with business objectives and support channel execution.</li><li>Work closely with Marketing Directors to ensure alignment to TCS brand and jet marketing strategies, and marketing managers and channel owners to integrate and complete PCT initiatives through a thoughtful customer journey, including digital, traditional, and owned channels.</li><li>Partner with the B2B team to drive awareness of Private Custom Travel (PCT) through travel advisor communities and Partners, employing industry relationships and targeted marketing initiatives.</li><li>Partner with Creative Director to enhance creative approach to PCT and set up long term plan for increased creative needs.</li><li>Track, analyze, and report on key performance metrics, delivering actionable insights to senior leadership on a quarterly basis.</li><li>Lead and reconcile the marketing budget, ensuring efficient prioritization based on performance trends and business needs.</li><li>Provide data-driven recommendations to guide future marketing investments and strategy shifts.</li><li>Identify process improvements to streamline workflows, optimize campaign tracking, and improve reporting capabilities.</li></ul><h3>What you’ll bring</h3><ul><li>Bachelor's degree in Marketing, Business, or a related field.</li><li>Minimum of 10 years of experience in marketing.</li><li>Proven experience in luxury marketing to high-net-worth guests.</li><li>Strong analytical skills and experience with data-driven marketing.</li><li>Excellent communication and leadership skills.</li><li>Ability to manage multiple projects and meet deadlines in a fast-paced environment.</li><li>Proficiency in marketing software and tools.</li></ul><p>We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed. Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: Talent@Travelopia.com</p><h3>Seniority level</h3><ul><li>Mid-Senior level</li></ul><h3>Employment type</h3><ul><li>Full-time</li></ul><h3>Job function</h3><ul><li>Marketing and Sales</li></ul><h3>Industries</h3><ul><li>Travel Arrangements</li></ul></p> #J-18808-Ljbffr