Senior Manager – Programmatic

About Omnicom Media Group Canada

As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do.

We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type.

This allows us to consistently deliver client business outcomes by driving authentic connections at scale, powered, and inspired by the most sophisticated, diverse, and collaborative media professionals in Canada.

Position and Responsibilities:

The Programmatic practice one of the cores of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance and helping managing client relationships.

Our Senior Programmatic Managers are expected to employ and continually define the state of the art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Responsibilities include:

Performance Management

Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers

and manual exchanges

• Understand client performance objectives and develop successful segmentation and

optimization strategies to exceed client expectations

• Independently drive highly analytical and quantitatively driven techniques to continually

exceed client performance expectations, allowing Programmatic to increase share of

budgets

• Set campaign “strategies”, e.g. targeting, bidding, platforms, data usage, ideas, downstream

client funnel optimization

• Able to make compelling arguments based on data and results for more client data access

• Hands-on execution and management of day-to-day performance of client campaigns

• Mine campaign, ad server, impression, and user data to identify and capitalize on key

drivers of performance and identify opportunities for account growth

• Develop at minimum 2 best practices per year leading to incremental business growth

• Work with the Product team to enhance the utility of existing trading-related technologies

and define future industry-leading capabilities

• Execute Omnicom and 3rd party planning, activation & measurement tools as client needs

dictate

Programmatic Planning

• Programmatic Media and Programmatic Solutions at Accuen work very closely on a daily

basis and are seated together in regional account teams and are both client-facing roles

• Assist Solutions teams with client strategy development, annual account plans, and

marketing solutions for clients

• Work closely with agency account teams and brand clients to develop best-in-class solutions

• Increase Accuen revenue and market share through new client development and upsell of

existing clients

• Translates client goals and KPI’s to platform activation strategies/tactics

• Drive planning & discovery in console

• Develop and implement all media mix logistics, definitions, processes at client-level

• Communicate day-to-day format, screen, platform performance to clients and agencies as

needed

Organizational Management

• Demonstrates leadership through influence with Agency and Programmatic Solutions

counterparts.

• Train team members and others on Programmatic Buying best practices

• Develop relationships with other Programmatic Buying professionals to share best practices

and lessons learned

• Own a deep Technical understanding of Accuen and 3rd party planning, activation &

measurement tools

• Develop people and team management skill

Required Education and Experience:

• Experience managing online Display, Paid Search, Social, and Mobile campaigns –

especially API-driven.

• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving

platforms

• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus

• 3-5 years of work experience, with recent managerial experience in performance or directresponse online advertising which includes 2-3 years of experience managing client

campaigns with proven track record of client success

Required Skills:

• Proactive, self-starter, capable of setting goals and reporting progress against them

• Exceptional analytical problem-solving abilities, ability to mine data for campaign

performance insights and implement proper strategies to realize improvements with minimal

interactions and financial exposure

• Passion for experimental design integrity and excellence including use of A/B control testing,

statistical significance, deductive reasoning and logic, and ability to apply these skills in a

field fraught with imperfect information and highly variable conditions

• Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner

relationships, and internal initiatives on a daily basis

• Strong leadership & communication skills

• Team player

• Data analysis in Excel, including Pivot Tables & basic statistics.

Experience with SPSS,

SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced

understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad

Servers (DoubleClick a plus), Attribution, and Ad Verification

COMMITMENT TO IDEA :

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action. This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity.

It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.