Personalization Analyst (Adobe)

  • Full Time
  • Toronto

Tata Consultancy Services

TCS is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity and is reflected in our people stories across our workforce implemented through equitable workplace policies and processes.

About TCS

Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years.

Its consulting-led, cognitive powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India’s largest multinational business group, TCS has over 615,000 of the world’s best-trained consultants in 55 countries.

The company generated consolidated revenues of US $27.9 billion in the fiscal year ended March 31, 2023, and is listed on the BSE and the NSE in India. TCS’ proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.

Skills and Responsibilities:

•Person should have good years of experience in Personalization field and understand CDP concepts


•Excellent communication skills

•Understand customer behavior by analyzing Adobe Analytics data


•Connect dots between apps/web pages and generate new requirements for Personalization

•Felicitate requirements, use BRD, FRD, Design documents


•Work with technology team to implement requirements

•Perform A/B testing


•Knowledge of Confluence and JIRA tool, Hands on experience on MS Vision

•Adobe Target, Adobe Analytics, HTML/CSS/JS, Personalization, Digital Experiences/Design


Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC).

Should you require accommodations during the recruitment and selection process, please inform Human Resource.



Thank you for your interest in TCS. Candidates that meet the qualification for this position will be contacted within a 2 week period.

We invite you to continue to apply for other opportunities that match your profile.