Media Buyer/Creative Strategist

Job Description

<h3>Job Description</h3><p>Job Description<p><p><strong>Sweatpants Agency</strong> is redefining what it means to be a Meta media buyer in 2025. We’re looking for a marketer who thrives on creative strategy, data-driven insights, and direct client impact—not someone who just tweaks settings and follows short-lived trends.</p><p><strong>Requirements</strong></p>Who You Are<ul><li><strong>Creative Strategist & Marketer:</strong> You see the big picture. You don’t just buy media—you drive the creative strategy for your accounts, collaborating with designers and video editors to bring new concepts to life.</li><li><strong>Data Miner:</strong> You proactively mine reviews, ad comments, and competitor activity to uncover new creative angles and conversion patterns.</li><li><strong>Meta Advertising Pro:</strong> You understand Meta’s platform inside and out. You know when to leverage Meta’s algorithm for scale—and when to uncheck the boxes and override their underperforming suggestions to maintain control.</li><li><strong>Analytical Optimizer:</strong> You analyze creative effectiveness using metrics like CTR, hook rate, hold rate, and CPA, iterating quickly to maximize results.</li><li><strong>Account Owner:</strong> You take full ownership of your accounts—driving performance, removing bottlenecks, and ensuring the client’s goals are met.</li><li><strong>Master Communicator:</strong> Communication is your superpower. You lead client conversations, clearly explain strategy and performance, and ensure everyone is aligned.</li><li><strong>Collaborative Leader:</strong> You work hand-in-hand with creative teams, writing clear creative briefs and ensuring execution matches vision.</li><li><strong>Proud, Humble, and Relentless:</strong> You take pride in your results, are humble enough to keep learning, and are relentless in your pursuit of excellence.</li></ul>What You’ll Do<ul><li><strong>Own Creative Strategy:</strong> Lead the creative direction for your accounts—sourcing ideas, briefing creative teams, and iterating based on data and market trends.</li><li><strong>Mine Data for Insights:</strong> Regularly analyze customer reviews, ad comments, and competitor ads to uncover new opportunities and creative concepts.</li><li><strong>Balance AI & Human Judgment:</strong> Navigate Meta’s automation options, applying your judgment to decide when to trust the algorithm and when to take manual control.</li><li><strong>Drive Results:</strong> Be fully accountable for your account’s performance—analyzing data, identifying bottlenecks, and implementing solutions.</li><li><strong>Lead Client Communication:</strong> Act as the main point of contact for your clients, providing clear updates, strategic recommendations, and transparent reporting.</li><li><strong>Collaborate Across Teams:</strong> Work closely with designers and video editors, providing detailed creative briefs and feedback to ensure top-quality output.</li><li><strong>Test & Iterate:</strong> Develop and execute creative tests, using performance metrics to guide rapid iteration and improvement.</li></ul><p><strong>Benefits</strong></p><p><strong>Why Sweatpants Agency?</strong></p><p>We’re not your typical agency. We’re the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, “Wow.”</p><p>If you’re ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.</p></p></p>