Marketing Manager - Channel Strategy & Enablement (Alberta/BC)

Job Description

Description

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our desire to seize opportunities and embrace change, and our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to learn what matters to our customers and to create the foundational knowledge that enables decisions prioritizing customers in everything we do. We strive to enable others to do more through our technology and innovation, together making a difference.

What You\'ll Do

The Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.

Holistic Omnichannel Strategy and Implementation

• Develop community attack playbook using appropriate channels


• Optimize GTM performance across all channels


• Create omnichannel strategies to maximize impact


• Ensure experience consistency across all touchpoints

Local Activation and Event Calendar

• Create holistic view of event and activation calendar


• Prioritize, coordinate, and enable community events and activities


• Manage local activation in Falcon communities


• Coordinate launches and local initiatives

Cross-Functional Alignment and Coordination

• Ensure cross-functional alignment and coordination


• Coordinate with channel, product, and operations teams


• Facilitate collaboration between different functions


• Manage interdependencies between initiatives

Channel Enablement

• Develop playbooks


• Create and manage training cadence


• Attend training and support field sales teams

Marketing Assets Enablement and Coordination

• Coordinate marketing assets for channels, partners, influencers


• Develop social selling strategies


• Create social media playbooks


• Develop campaigns, rallies, scripts, etc.

Qualifications

What you bring

Education and Experience

• Bachelor's degree in marketing, commerce, communication, or related field


• Minimum 5 years of experience in marketing, channel management, or commercial activation


• Demonstrated experience in event management and local activation


• Knowledge of omnichannel strategies and digital sales transformation


• Experience in cross-functional coordination

Technical Skills

• Experience with project and event management tools


• Knowledge of CRM systems and marketing platforms


• Data analysis and performance measurement skills


• Experience with collaboration and communication tools

Interpersonal Skills

• Excellent communication skills


• Ability to work in teams and collaborate with multiple departments


• Organized, meticulous, and detail-oriented


• Creativity and ability to propose innovative ideas


• Adaptability and change management