Marketing Growth Leader

Job Description

<h3>Job Description</h3><p>Job Description<p><p><strong>On-Target Earnings</strong>: $150-250K OTE uncapped</p><p><strong>Location</strong>: Kelowna, BC (In-studio)</p><p><strong>Benefits: </strong>Health, Dental and Vision</p><strong> About Us</strong><p>Are you ready to join a team that moves at break-neck speed, backs big bets on bold ideas, and refuses to settle for "good enough"? At Martell Ventures, we don&#39;t just build companies, we ignite category-defining products and back them with our full force. If you thrive under pressure, crave radical ownership, and want your work to drive real ROI for entrepreneurs, read on.</p><p>This isn&#39;t a place for the faint of heart. We set ambitious targets, iterate at lightning pace, and expect you to own outcomes end-to-end. If you&#39;re looking for incremental improvements or a steady 9-to-5, this isn&#39;t the role for you. But if you&#39;re hungry for growth, opportunity, impact, and you love the thrill of building from zero to one, welcome home.</p><p><strong>Our Core Values</strong></p><ul><li>✅ <strong>High Velocity Execution:</strong> We move fast, make data-driven decisions, and prioritize impact over process.</li><li>✅ <strong>AI-First Mindset:</strong> Every investment and incubation initiative must leverage AI to create leverage and efficiency. </li><li>✅ <strong>Customer-Driven Development:</strong> We invest in products we can use ourselves and scale through our network.</li></ul><ul><li>✅ <strong>Radical Ownership:</strong> Every team member is responsible for delivering results and making an impact.</li></ul><strong> </strong><strong> </strong><strong>Why you shouldn&#39;t work here</strong><strong> – Radical Transparency from our CEO</strong><strong> What Applying Looks Like</strong><p>We keep it transparent and efficient. Here&#39;s what to expect:</p><ol><li><strong>1-min intro video</strong> (Loom, Vidyard, or Google Drive – share your link below)</li><li><strong>Application review</strong></li><li><strong>15-minute intro call</strong></li><li><strong>Strengths assessment</strong> – how you learn and do</li><li><strong>In-person interview</strong> – values and culture fit</li><li><strong>Paid test project</strong> – work with us, like you&#39;re already on the team</li><li><strong>Final call with our CEO</strong></li><li><strong>Offer</strong> – if we&#39;re both excited, we move forward fast</li></ol><strong> About the Role</strong><p>As the <strong>Marketing & Growth Leader</strong>, you&#39;ll own portfolio-wide growth across multiple startups, driving both strategy and hands-on execution. You&#39;ll report directly to the venture studio leadership and act as a fractional head of growth across early-stage SaaS companies, rolling up your sleeves to run experiments, fix acquisition, and build scalable playbooks.</p><p>This role is about velocity, impact, and clarity, not theory. You&#39;ll be measured by the numbers and supported by shared growth resources you help direct</p><strong> What You&#39;ll Do</strong><p><strong>Strategic Growth Leadership</strong></p><ul><li>Design and execute growth strategies across a portfolio of early-stage startups</li><li>Prioritize channels, funnels, and tactics that create compounding growth</li><li>Own two core KPIs: average MoM growth across the portfolio and # of channels tested per startup</li><li>Jump into underperforming companies to diagnose issues and relaunch acquisition</li></ul><p><strong>Execution & Experimentation</strong></p><ul><li>Run high-velocity experiments across paid, SEO, outbound, and product-led channels</li><li>Build and document playbooks for paid acquisition and SEO foundations</li><li>Launch, test, and scale campaigns across LinkedIn, Meta, Google, cold outbound, and emerging platforms</li><li>Monitor performance metrics and iterate based on results, not gut feeling</li></ul><p><strong>Team Enablement & Knowledge Sharing</strong></p><ul><li>Train early-stage founders on growth strategy, testing, and conversion best practices</li><li>Manage shared growth resources (freelancers, designers, performance marketers, etc.)</li><li>Capture and share growth insights, benchmarks, and campaign templates studio-wide</li></ul><strong>