Our national retail client is looking for an Intermediate Web Analyst with exp with Adobe Analytics to build reports and dashboards for the ecommerce and marketing data teams –
Duration: 1 year
Location: Mississauga: on site Tues +Weds + Thurs
Work hours: 37.5 hours a day
Job ID: WECJP
Responsibilities:
Understand Ecommerce business requirements and objectives Recognize the connection between business operations and analytics to influence business strategies and provide recommendations to enhance customer experience on website and app Build reports, manage custom dimensions, segments and goals in both Adobe Analytics and Google Analytics 4 Create detailed dashboards to deliver standardized reporting for site and campaign performance dictated by business objectives and KPIs Manage tracking and reporting across ongoing digital marketing campaigns, including SEM, SEO, Display, Affiliate, Social Media, Email etc. Analyze and deliver measurable insights from web / digital marketing channels Query large datasets within BigQuery to find insights Ensure high data quality within web analytics reporting for both Adobe Analytics and GA4 and understand and reconcile differences between the tools Must Haves:
Adobe Analytics (generating reports and building dashboards) Experience conducting basic administration within Adobe Analytics (processing rules, setting up classification of datasets) Experience in Ecommerce analytics or Marketing analytics (campaign analytics) Nice to Have:
Google Analytics Expertise with SQL, LookerML is desirable Hands on experience with Google Marketing cloud, Big Query and Data Studio Experience with dashboard and visualization tools (e.g.
Tableau, Looker) considered an asset Experience with data workflow tools such as Alteryx or KNIME is a plus
