Head Of Sales – Canada


Join ZURU Edge and Drive Innovation in North America’s Consumer Goods Market!

About ZURU

ZURU is on a mission to disrupt industries, challenge the status quo, and drive change through radical innovation and advances in automation. Our diverse company pillars include:

ZURU Toys: Re-imagining play

ZURU Tech: Leading the next building revolution

ZURU Edge: Pioneering new-generation consumer goods brands to serve modern consumers better

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has grown to a team of over 5000 members across more than 30 international locations. Our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, Smashers, MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, and Gumi Yum Surprise.

Role Purpose

  • ZURU is one of the fastest growing consumer goods companies in the world: known for disruptive innovation, automation and leveraging modern media channels to build the brands of the future for the next generation of consumers.
  • Disrupt the market to better meet consumer & customer needs: develop and execute the country commercial strategy to disrupt established players and achieve ZURU company goals across customers and verticals.
  • Drive ZURU financial performance to unlock the fuel for further investment in in better consumer experience: lead the sales team to win with customer partners, maximizing ZURU P&L delivery & unlocking margin to reinvest in game-changing Innovation.
  • Build long term strategic partnerships that create mutual value & enable delivery of our customer partner’s business goals: negotiate and execute Joint Business Plans that deliver on both ZURU’s and our customer’s needs
  • Drive ZURU’s strategy through customer advocacy and ability to influence internally: leverage insights to drive ZURU’s direction – ensuring customers and their consumers are at the heart of all account decision making.
  • Create and execute the Canadian customer trade strategy, deciding account and 4P execution across all customers to maximize performance.
  • Execute with excellence: lead the Canadian team to maximize availability, visibility and awareness of ZURU brands instore and online via best in class delivery of distribution, feature, display and marketing activation across our biggest bets.
  • Collaborate with the marketing team to develop and execute marketing campaigns, product launches, and promotional activities to drive brand awareness and demand generation.
  • Be a captain of culture for ZURU: ensure as ZURU rapidly grows we maintain the magic, entrepreneurial culture that enables us to challenge the status quo and win together – whilst always ensuring we put people first

How You Will Make An Impact

  • Develop the commercial strategy for the Canadian market, then leverage to build strategic relationships across the Canadian retail market ensuring delivery of market beating market share & profitability growth across key verticals. You will lead the Canadian team to ensure ZURU is capturing or over-indexing its Share of Shelf vs competitors, working closely with commercial, marketing & supply teams to achieve distribution goals and maximize performance at shelf. You will be able to work and deliver results while working as part of a cross-functional team across different time zones.

Core Roles and Responsibilities

  • Complete ownership of the country P&L, responsible for driving sales, optimizing trade investment and maximizing product mix to achieve financial goals.
  • Devise the country commercial strategy and influence cross-functional adoption to secure the tools, products and support you need to drive your business & win in.
  • Ownership of key account relationships with responsibility of building long term alignment to enable delivery of mutually aligned strategic & financial goals.
  • Lead cross-functional business teams to drive over achievement against customer sales performance, P&L and supply metrics.
  • Constantly add value by developing and improving commercial processes to improve performance and drive efficiencies.
  • Foster a team culture that supports achievement of record breaking market disruption and rapid growth whilst resolving business issues, building relationships and influencing broader capability development.

Skills & Experiences

  • Proven track record of at least 4-8 years in senior sales or commercial leadership roles within the consumer goods industry, preferably with experience in a fast-moving, entrepreneurial environment.
  • Major Canadian retailer experience required.
  • Strong commercial & business acumen, strategic thinking and problem-solving capability.
  • Strong communication & influencing skills, with the ability to translate messages across a variety of internal and external stakeholders.
  • Must have strong leadership capability Including the ability to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectives.
  • Bachelor’s degree
  • Please note: this is a full-time position based In Canada
  • Please note: Canadian work permit required

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

ZURU – Tomorrow Reimagined