Head of Product Incubation

Job Description

<h3>Job Description</h3><p>Job Description<p><p><strong>On-Target Earnings</strong>: $140,000 - $180,000</p><p><strong>Location</strong>: Kelowna, BC (In-studio)</p><strong> About Us</strong><p>Are you ready to join a team that moves at break-neck speed, backs big bets on bold ideas, and refuses to settle for "good enough"? At Martell Ventures, we don&#39;t just build companies, we ignite category-defining products and back them with our full force. If you thrive under pressure, crave radical ownership, and want your work to drive real ROI for entrepreneurs, read on.</p><p>This isn&#39;t a place for the faint of heart. We set ambitious targets, iterate at lightning pace, and expect you to own outcomes end-to-end. If you&#39;re looking for incremental improvements or a steady 9-to-5, this isn&#39;t the role for you. But if you&#39;re hungry for growth, opportunity, and impact—and you love the thrill of building from zero to one, welcome home.</p><p><strong>Our Core Values</strong></p><ul><li>✅ <strong>High Velocity Execution:</strong> We move fast, make data-driven decisions, and prioritize impact over process.</li><li>✅ <strong>AI-First Mindset:</strong> Every investment and incubation initiative must leverage AI to create leverage and efficiency. </li><li>✅ <strong>Customer-Driven Development:</strong> We invest in products we can use ourselves and scale through our network.</li></ul><ul><li>✅ <strong>Radical Ownership:</strong> Every team member is responsible for delivering results and making an impact.</li></ul><strong> </strong><strong> </strong><strong>Why you shouldn&#39;t work here</strong><strong> – Radical Transparency from our CEO</strong><strong> What Applying Looks Like</strong><p>We keep it transparent and efficient. Here&#39;s what to expect:</p><ol><li><strong>1-min intro video</strong> (Loom, Vidyard, or Google Drive – share your link below)</li><li><strong>Application review</strong></li><li><strong>15-minute intro call</strong></li><li><strong>Strengths assessment</strong> – how you learn and do</li><li><strong>In-person interview</strong> – values and culture fit</li><li><strong>Paid test project</strong> – work with us, like you&#39;re already on the team</li><li><strong>Final call with our CEO</strong></li><li><strong>Offer</strong> – if we&#39;re both excited, we move forward fast</li></ol><p> <strong>About the Role</strong><strong><br /></strong>We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio, you will recruit elite Business Leader / Technical Leader pairs, drive presales, oversee GTM launches, and take ventures from Day 0 to $1M ARR within 12 months.</p><p>You will be fully embedded inside Martell&#39;s incubation system, equipped with distribution (Dan Martell&#39;s network), proven playbooks, and a dedicated support team. Your mandate: incubate one company per month, ensuring each hits F10/F50 milestones on schedule.</p><p> <strong>What You&#39;ll Do</strong></p><p><strong>Founder Recruiting & Onboarding</strong></p><ul><li>Source, vet, and onboard elite Business Leaders & Tech Leaders for new ventures.</li><li>Run recruiting pipelines, interviews, and founder-market fit assessments.</li><li>Structure compensation & equity frameworks using Martell Ventures templates.</li></ul><p><strong>Incubation Execution</strong></p><ul><li>Drive ventures through the 90-Day Sprint (MeVO → F10 → F50 → F100+).</li><li>Oversee validation, presales, and first 50 customer launches.</li><li>Build scorecards, run standups, and track weekly L10s for accountability.</li><li>Continuously refine the incubation system—optimize with each cycle to scale incubation as a machine.</li></ul><p><strong>Go-to-Market & Distribution</strong></p><ul><li>Coordinate with Dan Martell&#39;s media team to secure pitches and distribution.</li><li>Design and execute outbound playbooks (cold email, LinkedIn, DMs, partners).</li><li>Support creation of media assets (decks, Looms, one-pagers) that convert early adopters.</li></ul><p><strong>Operational Systems</strong></p><ul><li>Stand up CRMs, ad accounts, shared drives, and reporting systems for each venture.</li><li>Manage NDAs, term sheets, onboarding templates, and equity frameworks.</li><li>Ensure all IP, contracts, and budgets comply with MV standards.</li></ul><p><strong>Investor & Customer Interface</strong></p><ul><li>Support preparation for presell pitches, customer demos, and investor updates.</li><li>Maintain founder accountability with weekly scorecards & KPIs.</li><li>Protect Martell Ventures&#39; and Dan Martell&#39;s brand by ensuring validation before public launches.</li></ul><strong>