DIRECTOR OF SALES - Beverage Alcohol

Job Description

About Maverick Distillery

Maverick Distillery is Ontario's largest private craft distillery and one of Canada's fastest-growing independent spirits companies. Since 2009, we've built award-winning brands including TAG No.5 Vodka, Barnburner Whisky, Ginslinger Gin, Cargo Rum, and Lunàtico Tequila (launching Q1 2026).

We operate at the intersection of brand, execution, and scale. This is a hands-on, entrepreneurial environment where results matter, accountability is real, and strong performers grow with the business.

The Opportunity

We are hiring a Director of Sales to lead, professionalize, and accelerate our Ontario sales performance across on-premise, off-premise, grocery, C-store, and strategic wholesale channels.

You will own sales strategy and execution-building the plan, leading people, holding partners accountable, and driving measurable growth. You'll work directly with the President and play a central role in shaping how Maverick sells today and at scale tomorrow.

Key Responsibilities

Sales Strategy & Leadership

• Develop and execute a clear national sales strategy aligned with brand and financial objectives
• Translate strategy into actionable channel plans, targets, and KPIs
• Lead, coach, and develop internal sales staff and external agency partners
• Establish a disciplined sales operating rhythm (planning, forecasting, reporting)

Channel & Account Development

• Own relationships and progress with key buyers across LCBO, grocery, C-store, and on-premise channels
• Drive new listings, distribution gains, promotional execution, and velocity improvements
• Ensure consistent execution across regions, channels, and brands

Performance, Data & Tools

• Implement and adopt modern selling tools, including CRM and AI-enabled sales technologies
• Build visibility into pipeline, forecasts, and ROI by channel and brand
• Use data to improve targeting, prioritization, and sales effectiveness-not just reporting

Cross-Functional Leadership

• Partner closely with Marketing, Supply Chain, Finance, and Operations to align demand, inventory, and execution
• Provide commercial input into pricing, innovation, brand launches, and go-to-market plans
• Represent sales at the leadership table with clarity, accountability, and credibility

What We're Looking For

• 8-12+ years of progressive sales leadership experience in beverage alcohol (spirits strongly preferred)
• Proven experience leading teams and/or sales agencies with measurable results
• Strong understanding of Canadian alcohol channels, buyers, and route-to-market dynamics
• Commercially sharp: comfortable with targets, margins, forecasting, and accountability
• Open-minded and curious about modern, AI-enabled selling tools and data-driven decision making
• Direct, decisive, and execution-oriented-this role rewards doers

What Success Looks Like in 12 Months

• A clearly defined, executed national sales strategy with visible KPIs
• Improved buyer access, stronger pipelines, and measurable distribution growth
• Sales partners and teams aligned, accountable, and performing
• Forecasting accuracy and sales visibility materially improved
• Maverick positioned to scale faster and more profitably across key channels

Why Join Maverick

• Direct access to ownership and real decision-making authority
• Opportunity to shape the future of a fast-growing spirits company
• Competitive compensation aligned with responsibility and performance
• Unlimited earning potential based upon successes
• A culture that values initiative, clarity, and results over politics and process