Director Of Non-Traditional Marketing

Job Description

Job Description

Job Description

Salary: $175 - $200K

Location: Vancouver, BC (Hybrid / Regional Travel Required) Territory: British Columbia & Alaska

Compensation: $175K - $200K base salary + performance-based bonus

About the Role

We are seeking a highly experienced sales leader for the role of Director of Non-Traditional Marketing to lead and scale our outbound, people-driven marketing channels across British Columbia and Alaska. This role oversees Proxy (Canvassing), Events, Retail, and Home Shows, and is critical to driving lead volume, improving conversion quality, and building high-performing field teams.

This is a senior leadership role for someone who understands how to build, manage, and optimize large outbound sales organizations, thrives in performance-based environments, and brings strong business and financial acumen to the table. The ideal candidate knows how to balance strategy with in-the-field execution and financial discipline.

The ideal candidate lives in Vancouver, BC, is comfortable traveling regionally, and brings a strong track record of leading distributed teams at scale.

What Youll Do

Leadership & Strategy

Own strategy and execution for all Non-Traditional channels across BC and Alaska

Translate revenue and growth targets into actionable field plans and staffing models

Partner closely with Sales, Marketing, Finance, and Operations to align capacity, budgets, and performance

Team Management

Lead, develop, and scale large, multi-layered teams including managers, team leads, and frontline staff

Drive performance through clear expectations, coaching, scorecards, and accountability

Build a strong leadership bench and succession pipeline

Outbound & Field Execution

Optimize outbound sales tactics across door-to-door, retail, events, and home shows

Improve lead quality, demo rates, and cost efficiency through testing and iteration

Ensure consistent execution, messaging, and brand representation across regions

Performance & Reporting

Own KPIs including leads, demos, conversion rates, CPL, productivity, and attrition

Use data and reporting to diagnose issues, identify opportunities, and drive decisions

Partner with Marketing Ops and Finance to ensure clean attribution and accurate reporting

Hiring & Growth

Oversee hiring plans, onboarding, and training for expanding teams

Improve retention through strong leadership, clear career paths, and effective compensation models

What Were Looking For

Required

Based in Vancouver, BC

7+ years of experience leading outbound sales, field marketing, or canvassing teams

Proven success managing large, distributed teams across multiple locations

Strong business acumen, including experience writing, managing, and forecasting budgets

Demonstrated experience owning and managing P&L responsibility

Strong understanding of performance-based compensation, quotas, and coaching

Experience working cross-functionally with Sales, Marketing, and Finance

Willingness to travel regularly across British Columbia and Alaska

Preferred

Experience in home services, retail, or appointment-driven sales environments

Experience scaling teams during periods of aggressive growth

Data-driven mindset with comfort using dashboards and performance reports

Why Join Us

Lead a high-impact, revenue-driving channel with executive visibility

Opportunity to build, shape, and scale teams across two major territories

Competitive compensation with performance incentives

Career growth within a rapidly expanding organization

Ready to Apply?
If youre a proven outbound sales leader who knows how to build strong teams, drive performance, and lead at scalewed love to hear from you. Apply today and help shape the future of our Non-Traditional growth engine.