Director of E-Commerce, Emerging Brands

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!

Knix is a leader in the intimate apparel and wellness industry, known for designing innovative, high-performance products that prioritize comfort, inclusivity, and body positivity. As we continue to expand our portfolio of brands, we are looking for a dynamic and strategic Director of E-Commerce, Emerging Brands to help drive the growth and success of two emerging brands: Knix Men (launching) and KT (scaling).

This is a high-impact, results-driven role that will oversee and accelerate the e-commerce performance of these two critical business segments. You will be responsible for shaping the digital experience, optimizing revenue growth, and developing cutting-edge e-commerce strategies to increase conversion rates and engagement across both brands.

About You:

You are a results-driven e-commerce leader with a proven track record of driving growth, improving conversion rates, and managing high-impact digital strategies. With extensive experience in e-commerce and digital marketing, you are passionate about innovation, experimentation, and data-driven decision-making. You thrive in a fast-paced, collaborative environment, and you have a strong ability to lead teams and align cross-functional stakeholders to deliver exceptional results.

Qualifications:

• 7+ years of experience in e-commerce, digital marketing, or a related field, with at least 3+ years in a leadership role overseeing digital strategy and performance for emerging or direct-to-consumer brands.
• Proven track record of driving e-commerce growth, improving conversion rates, and managing high-impact digital strategies.
• Strong experience with A/B testing, landing page optimization, digital merchandising, and e-commerce platform management (Shopify, Magento, or similar platforms).
• Expertise in data analysis, with the ability to interpret analytics, derive insights, and translate them into actionable strategies to improve e-commerce performance.
• Deep understanding of digital marketing, customer acquisition strategies, and online sales funnels.
• Excellent leadership, communication, and project management skills, with a passion for developing and mentoring teams.
• Ability to work in a fast-paced, collaborative, and evolving environment, with a focus on delivering measurable results.
• Passion for innovation, with a strong focus on testing, experimentation, and iterating to find the best solutions for growing emerging brands.
• Experience working with product launches and scaling emerging or startup brands.
• Familiarity with merchandising and product strategy in the intimate apparel, activewear, or wellness industry a bonus.

Responsibilities:

• Lead the end-to-end e-commerce strategy for Knix Men (launching) and KT (scaling), ensuring alignment with brand vision, growth objectives, and customer needs.
• Oversee the site build for the Knix Men website, working externally with agency partners and internally with in-house developers to deliver a site that is on-brand and clearly communicates the unique selling proposition of the products.
• Develop and implement data-driven strategies to drive revenue growth, improve site performance, and optimize the customer experience across the two brands.
• Monitor and analyze key performance indicators (KPIs), including conversion rates, average order value, traffic, and sales, to identify opportunities for improvement and growth.
• Own and optimize the e-commerce customer journey from site entry to checkout for both Knix Men and KT, ensuring an intuitive and frictionless experience that maximizes conversion.
• Drive the A/B testing roadmap, landing page testing, and other experimentation efforts to continually improve site performance and user engagement.
• Oversee the digital merchandising of both brands, ensuring effective product placement, merchandising tactics, and visual storytelling on the site.
• Lead the development and implementation of high-converting landing pages, product pages, and promotional banners that drive sales and engagement.
• Collaborate with the creative and content teams to ensure digital merchandising strategies align with brand messaging, product launches, and seasonal campaigns.
• Work closely with the digital marketing team to ensure alignment between paid media, organic content, and e-commerce experience.
• Partner with the product and tech teams to ensure timely and efficient execution of on-site optimizations, feature updates, and tech enhancements.
• Collaborate with the customer service and fulfillment teams to ensure a seamless online customer experience, from browsing to post-purchase support.
• Lead a small team focused on executing the e-commerce vision for Knix Men and KT.
• Mentor and guide the team on best practices for site optimization, digital merchandising, and performance analysis.
• Provide regular reports on key e-commerce metrics, insights, and action plans to senior leadership.
• Use analytics tools (Google Analytics, Adobe, Shopify, etc.) to monitor performance and implement data-driven decisions to continuously improve the user experience and conversion rates.

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