Director, Brand Marketing, Event Planning, & Public Relations

Why BoomerangFX?

BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve private practice industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced machine learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

**Please note that this is a 5 days/week In-Office position, based in our office in Mississauga, ON.

Role Overview

We are seeking a highly skilled Senior Manager, Digital Marketing & Events to lead our events, marketing efforts and drive demand generation for BoomerangFX. This role requires cross-functional collaboration with each team, designing events that reinforce the BoomerangFX brand, strengthen our market positioning, drive client engagement, and enhance relationships that deliver revenue. This role requires expertise in demand generation through Email Marketing and/or SEO Marketing, combined with a strategic focus on brand marketing and sales to amplify our market presence and drive growth.

If you are someone who thrives in a high-velocity, ever changing environment, where your results orientation will be celebrated and recognized…then this is the role for you!

Key Responsibilities

Brand Marketing:

• Manage development and implementation of integrated brand marketing campaigns to enhance brand awareness, positioning, and loyalty.
• Collaborate closely with internal teams to ensure brand consistency and alignment with overall business objectives.
• Leverage social media channels such as Facebook Ads, TikTok, Instagram, and Snapchat to effectively boost brand presence and engagement.

Events:

• Take the lead in the event planning cycle from start to finish including conception through to post-event activities.
• Conduct thorough research for event planning and development, preparing detailed plans, timelines, and forecasts.
• Maintain the budget for each event, allocating financial resources appropriately for various matters.
• Determine and acquire needed supports for each event including marketing content, communication management, etc.

Demand Generation Strategy:

• Develop and execute comprehensive demand generation strategies leveraging Email Marketing and/or SEO Marketing to drive qualified leads and conversions.
• Utilize data-driven insights to optimize campaigns, increase engagement, and maximize ROI across digital marketing channels.

Sales Enablement:

• Partner with the sales team to develop effective sales enablement tools and materials that support lead generation and conversion efforts.

Additional Key Responsibilities

• Plan, create, and execute email marketing campaigns, including newsletters, promotional offers, product announcements, and automated email series.
• Design email templates and write engaging content tailored to target audiences.
• Collaborate with graphic designers, and other team members to create cohesive and visually appealing emails.
• Manage and segment the email subscriber list to ensure targeted and relevant communications.
• Graphic design skills are preferred

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proven track record of 5+ years in brand marketing and demand generation, with expertise in Email Marketing and/or SEO Marketing.
• Experience managing a team of up to 15 employees.
• Experience in the healthcare, beauty, or medspa industry preferred.
• Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems).
• Experienced and skilled in utilizing social media platforms such as Facebook Ads, TikTok, Instagram, and Snapchat to enhance brand visibility and awareness.
• Excellent communication, project management, and leadership skills.
• Creative thinker with a strategic mindset and a passion for driving innovation and growth.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Benefits

• 15 days’ vacation per year to rest, recharge and enjoy
• Extended health care
• Onsite fitness facilities and personal training classes
• Team socials
• Dental care
• Bonus pays
• Company events (social hours, team events)
• Dental care
• Extended health care
• On-site gym
• Paid time off
• Vision care

Working Conditions:

• 100% Onsite in Mississauga, ON
• Travel for events across North America

If you are looking to join a dynamic tech company that values creativity, collaboration, and fun, then BoomerangFX is the place for you! Join our team and be part of a company that is not only dominating the tech industry but will provide you the opportunity to work on exciting projects, collaborate with talented colleagues, and make a real impact on growing your career.