Digital Media Planner

Job Title: Media Strategy Manager

Client Location: Toronto, Canada; Remote or Hybrid

Starting: 09/12/2024

Salary/Pay Rate: C$45-47/HR

Firm, non-negotiable: No

Hours: Full-time

Duration: 6 months, with potential to extend

Job Description:

The NA Media Manager will provide insights, reporting, and actionable intelligence to guide campaign decision-making across the US and Canada markets – both nationally and locally across the 14 US business units and 3 Canadian business units.

In this role, you will lead the relationship with our agency partners and support the development of US and Canada national and BU level media strategies. Providing analytical insights to guide decision-making will be key.

YOUR KEY RESPONSIBILITIES

• Support the briefing and delivery of US and Canada national and BU media strategies for building store traffic and brand affinity across all relevant on and offline channels.
• Develop a consistent media campaign evaluation approach with the support of our Insights & Analytics team.
• Act as the center of excellence for media. Inspire, train, and assist all relevant stakeholders on how to use/execute the media strategy and share learnings & insights.
• Oversee the continued evolution of our omnichannel customer-centric media strategy.
• Support US and Canada Marketing (national and BU) teams to execute marketing and brand campaigns throughout the campaign life cycle – concept, execution, post-campaign analysis.
• Engage internal and external stakeholders to assist in planning, preparation, and execution of marketing campaigns and related activities.
• Collaborate closely with global teams and local/regional support departments including Marketing & Merchandising teams, Loyalty/Digital/Personalization teams, Category Management teams, Global Insights, Procurement, etc.
• Ensure accurate financial implementation.
• Support the NA markets in developing their location strategy and manage the SEO agency relationship.
• Develop a strategic partnership framework and collect data and feedback from stakeholders.
• Source, manage, and execute brand and prize partnerships for gamification and other national marketing campaigns.

OUR IDEAL CANDIDATE REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 4-5 years of advertising experience, including social and digital platforms as well as traditional media channels.
• Current experience in a media agency or managing a media agency relationship.
• Strong project management skills in a complex, preferably international environment.
• Budget and cost analysis experience.
• Knowledge of market research practices and techniques for developing marketing strategies.
• Understanding of customer journeys and how to influence them across multiple online to offline journeys.
• Experience with the Google marketing suite, DCO, A/B testing, and programmatic advertising.
• Experience in social strategic planning across social platforms.
• BI/similar sales reporting knowledge with the ability to apply and interpret data practically.
• Adaptability to a rapidly changing environment, ability to manage multiple priorities, and meet deadlines.
• Self-starter comfortable working cross-functionally and as part of a team.
• Maintain a positive team attitude and professional demeanor.
• Fluent in English, both oral and written.

As part of our team, you will:

• Work in a highly skilled, high-intensity marketing team focusing on the US and Canada markets.
• Take part in the evolution of a new brand on a global journey.
• Influence and develop strategic digital transformation within media placement, purchasing, and measurement.
• Work on challenges across all regions, collaborating with our teams in Europe.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description:

Our client is a globally recognized chain of convenience stores operating in numerous countries. Known for its extensive network of outlets, It offers a wide range of products and services, including snacks, beverages, and everyday essentials. Committed to customer convenience, the stores often feature fuel stations, quick-service food options, and clean, well-maintained facilities. They aim to provide a seamless shopping experience, catering to the fast-paced needs of today’s consumers.