Digital Marketing Specialist

Job Description

Company Description

V.J. Pamensky Canada Inc., established in 1977 in Toronto, Ontario, is the exclusive importer of WEG Electric
motors, automation systems, gearboxes, coatings, and power solutions that support industries across Canada.
With offices and warehouses nationwide,
Pamensky (WEG Canada) is k
nown for its extensive inventory,
unmatched reliability and service.

Digital Marketing Specialist (Hybrid – Toronto/GTA, Canada)

Pamensky (WEG in Canada) is seeking a Digital Marketing Specialist to support and grow our digital presence, drive engagement, and execute results-oriented campaigns. You'll work within a collaborative marketing function and alongside internal stakeholders and external partners to strengthen brand awareness and contribute to measurable business outcomes.

Key Responsibilities

Digital Campaign Execution

•
Execute paid social, paid search, email, and website campaigns aligned with marketing priorities

• Support SEO/SEM initiatives in collaboration with external partners

• Manage website updates, landing pages, product pages, and blog content

• Implement A/B testing and optimize landing pages and digital assets

Content & Channel Management

• Collaborate with internal teams and agencies to develop digital content (social, case studies, videos, webinars, online resources)

• Maintain and execute the digital content calendar

• Coordinate webinar and online video initiatives, including platform setup and support

• Ensure brand consistency, UX best practices, and performance standards across channels

Analytics, Performance & Optimization

•
Track KPIs and campaign performance using analytics tools

• Monitor digital media spend and campaign effectiveness

• Manage conversion tracking, retargeting, and reporting dashboards

• Provide performance insights to the Head of Marketing

• Conduct light research and gather competitive/industry insights to support campaign planning

Cross-Functional & Agency Collaboration

• Coordinate execution with developers, designers, and external agencies

• Support CRM tagging, data hygiene, and attribution tracking

• Develop digital collateral and enablement assets in collaboration with marketing and sales

• Identify digital-first opportunities for online engagement and events

What We're Looking For

• Degree in marketing, communications, or equivalent experience

• 2–3 years of experience in digital marketing or related B2B roles

• Strong understanding of digital channels and analytics fundamentals

• Hands-on experience with tools such as Google Analytics, email platforms, or social publishing tools

What You Bring

• Creative thinking with a performance mindset

• Strong written and verbal communication skills

• Ability to manage and prioritize multiple projects

• Organized, detail-oriented, and analytical

Nice to Have

• Experience with CRM or automation platforms (e.g., HubSpot, Marketo)

• Experience with content production or database management

• Experience working with designers or agencies

• Certifications (Google Analytics, Google Ads, HubSpot, etc.)

Work Model

Hybrid: 3 days in office / 2 days remote (Toronto/GTA area)

Why Join Us

You'll join a team where digital marketing has direct impact on business outcomes. You'll gain exposure to campaign execution, analytics, and sales enablement while contributing to a growing B2B marketing organization focused on continuous improvement.