Digital Marketing Specialist

Job Description

Pool Supplies Canada, Canada's largest online swimming pool and supply retailer, is looking for a digital marketing specialist to join our Marketing Team. The chosen candidate will be responsible for assisting with the planning, development, and execution of digital marketing campaigns, maintaining and updating our website, managing our online product catalog across our website and 3rd party marketplace platforms, and assisting with other specified tasks as needed.

Primary Responsibilities:

Digital Marketing & Campaign Execution

·      Partner with leadership to develop, implement, and optimize data-driven digital marketing campaigns focused on customer segmentation, dynamic remarketing, conversion growth, and lifetime value

·      Build, maintain, and actively manage customer segmentation groups to support personalized remarketing, cross-sell / upsell campaigns across email, paid media, and on-site experiences

·      Plan and execute dynamic remarketing campaigns leveraging customer behavior, purchase history, and engagement signals

·      Create, update, and maintain website content including landing pages, promotional pages, and seasonal campaign assets aligned with segmented audience strategies

·      Assist in the creation and deployment of promotional email campaigns, social media content, and other marketing collateral

·      Collaborate with Customer Service, Operations, and Management to ensure campaign accuracy, product availability alignment, and consistent customer messaging

Website & Product Catalog Management

·      Accurately enter, maintain, and update product information across our e-commerce platform and 3rd-party marketplace listings (Amazon, Walmart Marketplace, Best Buy Marketplace, etc.)

·      Manage product details such as descriptions, specifications, features, images, pricing, weights/dimensions, and metadata

·      Organize product categories and ensure a clear, user-friendly, SEO-friendly catalog structure

·      Conduct regular website audits to identify errors, inconsistencies, or outdated content—and implement corrective updates promptly

Requirements:

·      
Exceptional written and verbal communication skills in English are required

·      A minimum of 2 years' experience in a prior e-commerce and/or digital marketing role is required

·      A minimum of 2 years' experience working with email marketing platforms (Klaviyo or Mailchimp preferred), including segmentation and campaign deployment

·      A strong understanding of customer segmentation, lifecycle marketing, Google Analytics, and conversion optimization principles

·      Strong working knowledge of Adobe Creative Suite (Photoshop, Illustrator, etc) is required

·      Bachelor's degree in marketing or another related field required 

·      Strong analytical, data-driven mindset with excellent attention to detail

·      Ability to work independently, prioritize tasks, and manage multiple projects simultaneously

·      E
xperience with SEO best practices, including keyword research, on-page optimization, and metadata management considered an asset

·      Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console, etc) considered an asset

·      
Familiarity with Amazon Seller Central, Wal Mart Marketplace, Best Buy Marketplace or other 3rd party marketplaces considered an asset

·      Experience with Google Ads, Microsoft Excel and/or other data analytics tools are considered assets

·      Experience with HTML / CSS considered an asset

Pool Supplies Canada is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Pool Supplies Canada will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodation will be provided upon request.

Salary Range:
From $65K Annually, Based on Qualifications