CAN – Marketing Manager

Job Description

Job Description

Job Title: Marketing Manager
Duration: 12-month Contract
Schedule: Monday to Friday- core business hours
Work Location: Toronto, ON
Work Type: Hybrid 2 to 3 days in the office. Anchor Day is typically on Tuesday.
Pay Range: C$50 – C$ 60/Hr

Job Responsibilities:

• Will be responsible for Marketing for PS and I
• Understanding what is trending for SSO
• Content for key search words for investing
• Digital marketing team – working with them to push through articles for approval.
• Updating creative asset
• Digital search ads
• Rate changes
• Opportunity to support marketing planning.

Key Accountabilities
Customer

• Partner with the function and/or line of business to achieve omni-channel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthening usage and customer loyalty)
• Create integrated marketing campaigns that meet business and marketing strategies and objectives
• Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points)
• Create or contribute to an inspiring creative brief for media and creative agencies, evaluate creative campaigns and media strategies based on their impact on customer behavior
• Understand the role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans
• Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
• Develop marketing strategies and plans; understand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans
• Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets
• Analyze past results and make recommendations to maximize return on investment
• Evaluate effectiveness of in-market activity – Post Implementation Review (including recommendations)
• Tell our Story – effectively communicate the results and sell the value of marketing
• Utilize the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
• Navigate through roadblocks by engaging key stakeholders/sponsors
• Lead multi-functional teams through the project
• Track and manage budget against plan, meeting all financial reporting requirements
• Focus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, make correlations and connections to deliver meaning from disparate sources of data
• Use data combined with judgment and intuition to make recommendations and drive action
• Utilize data to tell our story and make recommendations that are simple and concise
• Build innovative solutions; actively contribute to driving the spirit of innovation among the team, bring external thinking/ideas to problems

Shareholder

• Prioritize and manage own workload to meet service level requirements for service and productivity
• Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s)
• Ensure respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercise discretion in managing correspondence, information, and all matters of confidentiality; escalate issues where appropriate
• Protect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard, high-risk issues
• Conduct internal and external research projects; support the development/ delivery of presentations/communications to management or a broader audience
• Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/ policies/ practices
• Monitor service, and productivity and assess efficiency levels within own function and implement continuous process/performance improvements where opportunities exist
• Apply subject matter expertise in the discipline, provide guidance, assistance ,and direction to others
• Actively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise and/or regulatory requirements
• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts
• Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee / Team

• Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest
• Provide thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit
• Keep current on emerging trends/ developments and grow knowledge of the business, related tools, and techniques
• Participate in personal performance management and development activities, including cross-training within own team
• Keep others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
• Lead, motivate, and develop relationships with internal and external business partners/stakeholders to develop productive working relationships.
• Contribute to a fair, positive, and equitable environment that supports a diverse workforce
• Act as a brand ambassador for your business area/function and the bank, both internally and/or externally

Breadth & Depth

• Marketing advisor for a sub-set of a business, typically leading or contributing on projects of low to moderate scope and complexity
• Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and working knowledge of broader related areas
• Integrates the broader organizational context into advice and solutions within its own area
• Understands the industry, competition, and the factors that differentiate the organization
• Applies best practices to implement process, product or service improvements
• Acts as a subject matter expert within their own area of specialty or a resource for others
• Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs
• Contributes to setting standards within the area of expertise
• Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
• Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• Impacts a range of functional programs and operations across own and related teams
• Interprets guidelines, standards, policies, and results of the analysis to inform decision-making at senior levels
• Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• Works independently as the senior technical lead and guides others within the area of expertise

Must-Have:

• Marketing
• Strong Stakeholder Mgmt
• Project Mgmt Experience
• MS Office suite

Nice To Have

• Digital Marketing
• Banking
• Google experience

Notes:

• Marketing experience
• Digital Marketing experience ideally
• Open to learn more about digital
• 5 years experience
• National Campaign/radio/TV – would be nice to have
• Previous banking experience
• How will performance be measured: deliverables

About The Company:

• Top 10 bank in Canada and North America offering comprehensive financial solutions. Providing retail, commercial, wealth management, and wholesale banking services, we help clients thrive in today’s evolving market.

25-17279 #gttca #gttjobs #LI-GTT #LI-Hybrid

Company Description

Global Technical Talent is a subsidiary of Chenega Corporation (www.Chenega.com) with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.

We are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.

There is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link: https://bit.ly/gttcareers

Awards

SIA’s Fastest Growing Staffing Firm: 2023 and 2015
SIA’s Best Staffing Firm to Work for: 2019 -2023
Inc 5000 Fastest Growing Private Company: 2023, 2022, 2016, 2015
Randstad Preferred Supplier: 2020 – 2023
TechServe Alliance Excellence Award. 2019
NH Business Magazines Fast 5 fastest growing companies
Ernst & Young Entrepreneur of the Year Finalist: 2015

Company Description

Global Technical Talent is a subsidiary of Chenega Corporation (www.Chenega.com) with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.rnrnWe are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.rn rnThere is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link: https://bit.ly/gttcareers rn rnAwardsrnrnSIA’s Fastest Growing Staffing Firm: 2023 and 2015rnSIA’s Best Staffing Firm to Work for: 2019 -2023rnInc 5000 Fastest Growing Private Company: 2023, 2022, 2016, 2015rnRandstad Preferred Supplier: 2020 – 2023rnTechServe Alliance Excellence Award. 2019rnNH Business Magazines Fast 5 fastest growing companiesrnErnst & Young Entrepreneur of the Year Finalist: 2015